Williamsburg Hosts Eco-Conscious Fashion Show

Written by in Education and Activism

This article was submitted by Hannah Griffee, a student at Marymount Manhattan College. She studies fashion marketing and digital journalism. She is passionate about keeping the fashion industry meaningful and sustainable.

***

Models wearing Maria Maurio clap for the designer’s naturally dyed garments as they give the audience a final look.

Brooklyn had its very own New York Fashion Week moment last Wednesday thanks to sustainable fashion company Adalinda. Guests were invited to Williamsburg where The Canvas, a space for hosting events aimed at addressing the United Nations’ Sustainable Development Goals, had been transformed into a runway. The show allowed designers committed to social progress and environmental awareness to exhibit their latest collections.

Kristen Pereira, founder of Adalinda and former retailer, welcomed everyone with a message to spread the word on sustainable fashion. “People actually don’t know what sustainable fashion is… it’s about protecting the environment, the people, the planet, and putting people and the environment over profit.” To that end, she makes sure she her clothing never makes it to a landfill. How does Pereira do the seemingly impossible?

Slow-fashion brand Love Stories Bali shows off their commitment to social good by sending a statement tee down the runway mid-collection.

Adalinda hand-selects designers for these shows, held in September and February, as a way for up and coming designers to connect to the community and showcase how they’re minimizing their impact on the environment.

Among this year’s featured designers were Maria Maurio, Love Stories Bali, and Miranda Watson– each of which delighted the audience as their collection went down the runway.

A Miranda Watson model swings her coat through the air before posing in the functional, recycled material that makes up her three piece look.

By connecting conscious consumers to sustainable designers and brands, Pereira (via adalindafashion.com) encourages shoppers to demand quality not just in the products they buy, but in the lives of the people that make the products.

Attendees didn’t want the show to end, and were eager to purchase the garments they had seen. Pereira thanked everyone for being at the frontline of the conversation and a celebration commenced among the guests, models (courtesy of iA Models NYC), photographers, and designers.

Be sure to watch for Adalinda’s next sustainable fashion show in September.

At the closing of the show, each of the three collections made a final appearance.