Go Green Brooklyn

BACKGROUND

The Go Green Brooklyn hub expands upon the popular long-standing Go Green! Greenpoint Festival by Town Square, a volunteer community-based 501(c)(3) organization in Greenpoint and Williamsburg. Town Square hosts a variety of family-friendly events for the community throughout the year. Town Square launched Go Green! Greenpoint Festival in 2008 as the first Earth Day festival in North Brooklyn and it has since grown into Go Green! Brooklyn Festival, a staple of community life and hub for all things relating to sustainability with more participating organizations and businesses in attendance every year. Town Square recently won a GCEF small grant to create the digital “Go Green Brooklyn” hub to organize local environmental stories, events and resources into one central year-round listing, starting with Greenpoint.

ABOUT GO GREEN BROOKLYN:

Our mission is to increase participation in environmental programs and make Greenpoint a better place to live. We aim to make Go Green Brooklyn the go-to destination for local environmental news, events and opportunities demonstrating how easy it is get involved within your community and make an impact.

There are a large number of hardworking and driven local nonprofits with limited means to engage people in their work. At the same time, many in our North Brooklyn community care about the environment but are unclear how they can help. Go Green Brooklyn bridges this divide by calling attention to local eco-innovators, heroes and businesses across a variety of issues. With these stories, we aim to inspire a growing community of active participants.

Our digital storytelling focuses on how members of the community are addressing issues of concern and outlines concrete actions to help others get involved. All content will be used on Instagram, Twitter, Facebook and via email to help spread the word and maximize our reach. With the support of partners like Blue State DigitalVICE and City Council Member Stephen Levin, the Go Green Brooklyn online hub will leverage the latest digital strategies to reach and engage a much larger community of participants in local environmental events. Online engagement will be complemented by in-person partner events and volunteer-opportunities throughout the year, culminating with our annual Go Green Brooklyn Festival.

Please share our stories , attend local green events, volunteer and join our Go Green Brooklyn Festival! Thank you for your support.

ABOUT THE TEAM

More to come

Hub Social Media & Digital Strategy Manager: Romey Louangvilay
Romey is the co-founder and owner of Curate Directive, a digital influence agency located in NYC. The agency focuses on content creation for a wide variety of clients, ranging from tourism boards to hotels and across multiple digital channels, community management, social listening & crisis monitoring, and reporting that connects social engagement to real world action. Romey leverages nearly a decade of experience, and he has led digital influence campaigns for various brands, from mass retailers Sears/Kmart, T.J.Maxx/Marshalls and Sunglass Hut to luxury brands such as DvF and Bentley Motors. Romey lives in Greenpoint, Brooklyn and continues to volunteer at the Mccarren Dog Park.

Hub Content Marketing Consultant: Jim Anstey
Jim Anstey has 20 years of marketing experience and currently creates digital strategies for leading brands that have recently included GE, Ford, Target, Dreamworks and Deloitte. Jim recently ran the New York Digital Team for Hill + Knowlton, WPPs leading communication agency working across digital analytics, content creation and audience amplification. Jim created the content strategy and helps out whenever he can. Jim lives in Clinton Hill Brooklyn and is an active member of Transition North Brooklyn.

Website and PR:
We are thrilled to be able to work with local talent BlenderboxPoppy Bagel and RVD Communication

Sources of Project Support:
This project is made possible with funding provided by the Office of the New York State Attorney General and the New York State Department of Environmental Conservation through the Greenpoint Community Environmental Fund.